Makeup by Natalie
CLIENT // Natalie Pohorecki
DESIGN CHALLENGE //
The client wanted a complete redesign on her logo. Natalie had over 10 years of experience providing professional makeup services to local icons, Makeup-How-To Television Spot host, and a myriad of freelance clients. She was really looking for something edgy yet modern that would serve her commercial media background and also be wedding industry friendly.
PROJECT DESCRIPTION //
DESIGN // Logo
Keeping away from gimmicky icons, I decided that finding a font that could feature the font duality of the letters “M” & “N”. Playing with color and tone, I was able to create separation of the letters without breaking into separate monograms.
ADDITIONAL DESIGN // Business Card
To her business card, I added a black and white image of an editorial makeup example to showcase her female clientele base. See her completed business card here.