Air Creative Group
CLIENT // Air Creative Group
DESIGN CHALLENGE //
Creating E-Magazines for clients of Air Creative Group, each presented its own challenge. Cox Insurance’s blog (where the magazine links to from the email), features mainly financial articles and advice for for American Families. Their primary demographic are Males ages 40-68. The main challenge of designing for financial magazines is to bring visual appeal to what could be stressful, boring, or scary topics for Americans.
PROJECT DESCRIPTION //
DESIGN // E-Magazine (Email Campaign)
The feature article of this E-Magazine was “My Daughter Didn’t Get A Police Report, Now What?”. I chose an image that pictured a young female looking confused in her automobile. The photo was purchased via Shutterstock, and was edited from a horizontal to work with a vertical frame. Special attention was paid to recreating the top of the car. Youthful colors were pulled from the image itself (model’s skin and car dash).