Air Creative Group
CLIENT // Air Creative Group
DESIGN CHALLENGE //
Creating E-Magazines for clients of Air Creative Group, each presented its own challenge. Hodge & Midgley’s blog (where the magazine links to from the email), features Health, Financial and Current Events for American Families. Their primary demographic are Males and Females ages 30-65+ years who are current or prospective insurance clients. The main challenge was to breathe excitement and help engage customers by sharing articles that relate to where they are in the consumer lifecycle.
PROJECT DESCRIPTION //
DESIGN // E-Magazine (Email Campaign)
The feature article of this E-Magazine was “Feb 2016 Festivals & Events in the Washington, DC Area”. I chose an image that pictured a family having fun (with no snow) in the city, anticipating many readers would want to shake off winter and were looking forward to an early spring. The photo was purchased via Shutterstock, and was edited to have a more welcoming color palette. The colors used for the articles headlines were pulled from the image itself.