Facebook Promotion

IN LACE PHOTOGRAPHY

CLIENT // IN LACE PHOTOGRAPHY

DESIGN CHALLENGE //

IN LACE PHOTOGRAPHY after just moving their business, was looking to do a Mini Session Package every season on facebook. The brand itself is an artisanal, affordable luxury photography company that photographs in Columbus (Ohio) and Australia.

PROJECT DESCRIPTION //

DESIGN // Facebook Promotion

We decided to mix watercolor into the design to support the artisinal elements of the brand. For fonts, we used “Birds of Paradise” to convey “Summer”, and “Montserrat” to keep the package details clean and legible. Since it was a facebook promotion, we kept the call to action (“Book Your Session”) in the Offer. The campaign will run for one full year. IN LACE reached over 400 users, and several inquiries. The next campaigns will be Fall, Winter, and Spring. The next campaigns will be additionally supported for their marketing by driving views first to the blog featuring the summer sessions, where the new special will be posted and direct users to book their session.

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