Website

IN LACE PHOTOGRAPHY

CLIENT // In LACE Photography

DESIGN CHALLENGE //

In LACE Photography was undergoing a complete branding update as they were expanding internationally. A website that worked well across mobile was essential. In LACE was segmented for upper middle class, dual income families, with primarily female viewers. Content was created by myself, and images were pulled from In LACE Photography’s existing portfolio to bring the site to life. We chose a WordPress backend for easy self-management, as well as a Pinterest-style format for images in the portfolio and blog.

PROJECT DESCRIPTION //

DESIGN // Website

Colors were selected from the newly redesigned logo. Special attention was paid to integrating their other marketing efforts on the website. Also, to convey the Art Gallery feel of the website, a thick border was maintained for the entire site. This gave the feeling of a limited edition art print. A Special Feature for the blog included the custom newspaper heading.

In-LACE_Home
In-LACE_About
In-LACE_Portfolio
In-LACE_Blog