Business Card Design

IN LACE PHOTOGRAPHY

CLIENT // IN LACE PHOTOGRAPHY

DESIGN CHALLENGE //

After a complete redesign of their logo, the client was looking for a new business card design to hand out to potential clients in both America and Australia. They wanted a business card to match the high-end, artisanal feel of their new logo.

PROJECT DESCRIPTION //

DESIGN // Business Card

I kept the front of the business card clean. I chose a thick, slightly textured card stock, reminiscent of mat board used for artwork, for printing. To further the luxury appeal they needed for their target market, we added gold leafing for “Photography”, and blind embossing for the custom font “in Lace”. Adding to the artisanal feel, each member of the IN LACE team had their signature added to their own card. The room in the middle, to accommodate the relief of the embossing, allowed space for future appointment reminders, special thank yous, and coupons.

Branding_INLACE_cards