Connected in Hope
CLIENT // Ryane Murnane
DESIGN CHALLENGE //
The client presented their former logo for a redesign for their Non Profit. Connected in Hope was originally created to raise money to help change the lives of female artisans in Ethiopia in the form of schools, workplaces, and other basic needs. In a period of several years, Connected in Hope had created a global sustainable marketplace for a large range of artisanal merchandise (hand woven scarves to tea towels, leather bags, wallets, etc.). Connected in Hope wanted a logo that could become more of a fashion brand icon (for men & women), without losing the purpose/meaning behind the brand.
PROJECT DESCRIPTION //
DESIGN // Logo
The old logo, with the two eucalyptus leaves, is shown below. In order to keep the logo legible at all sizes, we removed the subtext and replaced the script with a delicate sans serif. We also updated the colors to reflect accents that reflected the textile industry, and less of a focus on the non-profit color branding. We choose a square format to keep the brand on trend with the social media platforms primarily used for marketing. Even though the decision to shorten the presentation of the brand as “CIH”, to provide a more Fashion Brand appeal, we kept the original words “Connected In Hope” within the logo for Non-Profit Fundraising activities.
From Ryane Murane:
“I absolutely loved working with Kelsey. She impressed me from the start with the amount of time and research she put into learning about our organization and our needs. She thoughtfully considered our needs and delivered a branding package that will help take our organization and fair trade brand to the next level. We look forward to working with Kelsey again in the future. Can’t thank you enough, Kelsey and Catchafire!”