Air Creative Group
CLIENT // Air Creative Group
DESIGN CHALLENGE //
Creating E-Magazines for clients of Air Creative Group, each presented its own challenge. Prime Time’s blog (where the magazine links to from the email), features mainly educational financial articles and current events for American Families. Their primary demographic are Males ages 35-68. The main challenge of designing for financial magazines is to bring visual appeal to what could be stressful, boring, or avoided topics for Americans.
PROJECT DESCRIPTION //
DESIGN // E-Magazine (Email Campaign)
The feature article of this E-Magazine was “Building a College Fund”. I chose an image of a young girl studying/planning, with a jar of savings labeled “Education”. The photo was purchased via Shutterstock, and was edited to bring more depth to the image (lights and darks). The warm colors used for the following articles were pulled from the image itself.